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Digital SLR Cameras – Strength of Photography Tools Manufacturers

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nikon d4 dslr camera

Makoto Kimura, president of Nikon Corp., holds a Nikon D4 digital single lens reflex (DSLR) camera as he poses for a photograph at the company’s head office in Tokyo.
(Photo Courtsey Kiyoshi Ota/Bloomberg)

Photography industry is passing through changing times. Technology is upgrading at fast pace and photography tools manufacturing companies like Canon and Nikon are trying their best to keep themselves with this scenario. To maitain the growth rate, these companies are in the process to create products of mass use. Even so, the high-end digital cameras are still providing strength to these companies as this camera segment is very much in demand. Professional and amateur photographers still prefer DLSRs to try their hand on trick photography and special effects. Canon recently launched a new Digital SLR camera EOS 70D. On the other hand, Nikon is  in the process of creating a game-changing non-camera consumer product.

As far as mass user base is concern, mobile users are becoming habitual of taking pictures with their mobile phones. Click and share feature of Smart phones is becoming popular, especially in younger generation. Industry has also figured out that the Point-and-shoot camera sale is dropping, and Smartphone shipments are jumping.

This is the same reason photography giant Nikon is in the process of creating a non-camera consumer product to boost its revenue growth and to keep up its market share. However, the market share of Nikon’s high-end camera like D4-SLR is still intact and company is focusing to compensate its slowing revenue from compact camera segment from these high-end camera products.

Check Out Here For the Latest Offer of  Nikon D4 16.2 MP CMOS FX Digital SLR with Full 1080p HD Video (Body Only)

In an interview to Bloomberg, Nikon President Makoto Kimura confirmed this piece of information. Though, he did not clarify what type of product they have in the pipe line. Industry rumor is that Nikon is eyeing Smartphone users and may create its own Smartphone.

Kimura told, “We want to create a product that will change the concept of cameras. It could be a non-camera consumer product. Rapid expansion of mobile devices is a change in business environment given to us. Our task going forward is to find an answer to that change.”

Read this Bloomberg Interview of Nikon’s president to know more about its future plans.

Click here to know how you can do wonders with DSLR Cameras by creating mind-twisting pictures.

How Smartphone industry can affect the traditional photography market? Share your views.

Written by Minaxi Mehta

July 11th, 2013 at 3:21 pm

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